Improving efficiency in supply chain operations: customer satisfaction is crucial
By Frontier Industry
December 11, 2023
Defining the proper method for managing
supply chain operations is key to
guaranteeing the activities in e-commerce dynamics.
Besides reducing operation costs, monitoring the stock is crucial to preserve the efficiency of the logistics flow and ensure the products arrive where the buyers need them.
In such a scenario, it is essential for big enterprises that sell multiple goods to have different storage infrastructures that allow them to ensure the deliveries customers ask for on different digital platforms: that’s one of the reasons why it’s noticeable that available warehouse spaces are reducing globally.
Mexico is an excellent example of these: in different regions, such as the Mexico City metropolitan area, Monterrey metropolitan area, or Guadalajara metropolitan area, industrial buildings providers have reported reductions in the availability of buildings and space, considering the effects of nearshoring activities’ demand and the need for new infrastructure.
The boost in customer habits for using e-commerce platforms has provoked major sellers' need to restructure their operations scheme to cover the high demand for online shopping and the customer’s need to receive their products at home in a new consumption model that left behind the requirement for physical spaces where they buy new things.
From food articles and buys made through supermarket apps to buying different goods on global online platforms, users’ habits keep changing to prefer comfort. Since 2020, when this trend registered significant growth due to the COVID-19 pandemic, these habits have consolidated, and the sellers have found themselves in a new situation: covering the needs of improving client satisfaction is vital for keeping the buyer’s preference.
Although cost-effectiveness was the key to evaluating the convenience of supply chain operations in the old logistics model, the criteria for developing these activities have recently changed. Speakers of software enterprises that develop models for improving logistics operations affirm that they have found client satisfaction is currently the primary indicator of efficiency.
An example is Paul van Nierop, Product Owner Supply Chain at AIMMS, a Dutch provider of supply chain network design software that evaluates the risk factors for logistics operations, and talked about this topic with Supply Chain Movement digital magazine, giving relevance to the need of having a “B plan” for situations where supply chains can’t afford the demand speed.
Client satisfaction is crucial for companies to gain the buyer’s confidence, so it’s important to give solutions for improving time response in delivering products to keep customer loyalty. To reach this goal, logistics operators should establish alliances to improve routes and guarantee an efficient distribution network or have more intermediate distribution warehouses to reduce the length of the roads that drivers need to cover. This option requires a more considerable investment in infrastructure.
Some key actions for improving supply chain activities
● Planning distribution routes to reduce the paths that drivers need to cover
● Establishing alliances with different logistics operators to cover other areas with fewer cargo units
● Establishing intermediate points for having different stock warehouses to reduce the distances between stock products and clients
● Improving client service to boost customers' confidence to ensure they’ll receive their products in the expected time
To provide the best conditions for developing logistics and supply chain operations, Frontier Industrial offers industrial land for sale, buildings for lease in the central regions of Mexico, and development of Build-to-Suit projects, including customized specifications for logistics companies. As developers, Frontier can help enterprises looking for industrial spaces to establish industrial and logistics operations in Mexican territory.
For more information:
Frontier
Contact: 800 00 (27842)
e-mail: industrial@artha.com.mx