Forum CRE Strengthens Its Leadership Team with Celina Rodríguez as COO
By María Fernanda Murillo
April 2, 2026
Forum CRE has appointed Celina Rodríguez as its new Chief Operating Officer (COO), marking an important leadership transition within the company as it continues strengthening its presence in the commercial real estate sector.
Rodríguez joined Forum CRE in 2021, when she took on the role of Director of Marketing & Research, a position through which she contributed to the company’s market intelligence, brand positioning, and strategic communication efforts.
A leadership appointment shaped by internal growth
The promotion reflects a leadership path built within the organization, underscoring Forum CRE’s confidence in executives who have already played a role in its development and positioning.
Since joining the company, Rodríguez has helped support areas tied to research, market visibility, and internal strategy—functions that are increasingly relevant in a commercial real estate environment where data, positioning, and operational execution are closely connected.
Her appointment as COO signals a broader evolution from leading marketing and research functions to taking on a more comprehensive operational role.
Continuity and strategic development
Rodríguez’s background within Forum CRE gives the appointment an added element of continuity. Having already been involved in the company’s research and market-facing strategy, she brings an understanding of both internal priorities and external industry dynamics.
That combination can be especially valuable as real estate firms continue adapting to changes in industrial demand, investment trends, and cross-border business activity.
With this appointment, Forum CRE continues shaping its leadership structure around executives who have contributed directly to the company’s growth and strategic direction.
