Endurance Motive announces major investment in Puebla for Lithium battery assembly

The transition to electromobility in Mexico, along with record-breaking figures in vehicle production and exports, continues to attract Foreign Direct Investment to the country.

Sergio Salomón, Governor of Puebla, has confirmed the establishment of Mexico's first lithium battery assembly plant for micro electromobility.

This project is spearheaded by the Spanish company Endurance Motive, which specializes in the manufacturing of lithium batteries for electromobility in industrial, marine, and urban mobility sectors. They operate in three segments: Industrial Traction (Forklifts), Naval and Recreational Boats, and Urban Electromobility.

During the meeting, Governor Salomón emphasized that this investment demonstrates his administration's commitment to promoting public policies that provide the best conditions for investments in the state. He also highlighted the tangible results of initiatives supporting electromobility.

Present at the meeting were the Secretary of Economy, Olivia Salomón; the Acting Head of the Puebla State Energy Agency, Ermilo Barrera Novelo, as well as company executives.