Bosch Rexroth celebrates 40 years of providing the industry with intelligent solutions

By Lourdes Flores

Nuevo León

October 17, 2022

The Bosch Rexroth company in Mexico celebrated 40 years of providing the industry with solutions with the most innovative technology for the “Factory of the Future”, with the slogan “We Move. You Win”. 

In the second commemorative event that was held at the Hotel Camino Real in San Pedro Garza García, Nuevo León, customers were able to learn about the latest solutions in the showroom , participate for three days (from October 5 to 7), in workshops with technical experts, national and international conferences and have networking spaces, in a sports setting at the sport bar, in addition to practicing in the hands on lab , configuring some of the solutions and participating in other activities.

Thomas Klein, general director of Bosch Rexroth Mexico, commented that in the previous round held from September 27 to 29 at the Hotel Camino Real Polanco, in Mexico City, around 300 people participated, as well as members of the Council of Germany and the United States. Joined. “This week the meeting is a little leaner , smaller, we have the presence of executives from the United States,” he said.

The history of this company began with a hydraulic hammer mill, followed by an iron foundry in Lohr am Main, a city in Bavaria, Germany.

“I want to give you an idea of ​​our history in Mexico. In 1982 Rexroth bought a company in Mexico City, called MESA, specialized in manufacturing offshore  equipment for oil production, in Vallejo, with this merger, at that time we had 60 to 80 people”, commented Thomas Klein .

“Then Rexroth merged with Mannesmann in 1996 and until 2001 we formed the Mannesmann Rexroth group; when parts of Mannesmann technology were sold to Siemens and other parts to Bosch, we ended up with Bosch. Now since 2002 we are part of the Rexroth Bosch Group”. Between 2001 and 2016 the company became a brand for interconnectable, software-based drive and control solutions.

Starting in 2017, Bosch Rexroth is driving the digital transformation of the factory of the future, pushing boundaries with connected hydraulics and laying the foundations for mobile machine transformation.

Pillars of the company

The director of Bosch Rexroth in Mexico commented that his commitment is based on several pillars, among them, customer service in the sale of its products and systems. For the company it is essential to have the service available, in addition it is necessary to provide a technical service for all the technologies that they handle: hydraulic, industrial or mobile; accompany its clients with comprehensive projects throughout the country and Central America and support clients who are going to move a production line to Mexico, with the analysis of engineering problems.

“The most important thing for the company (of German origin) is to ensure the level of quality and availability of our products. After the pandemic there were problems with cash flow (cash flow or treasury), it is the strongest challenge, "said the manager.

Asked if they have thought about bringing some acquisition of semiconductor companies from California to Texas and looking for suppliers in the north of the country, in particular in Nuevo León to ensure the level of quality and availability of products, Thomas Klein said that in Mexico they have implemented a department with 14 people who carry out the search for raw materials in the country or in Central America , since today they depend a lot on information from China.

“The other step is to take care of the production plants, and chip factories in the world are very limited, an example is Germany. But that is not the problem in Mexico, the issue is the final assembly, that industry requires attention with a more intelligent, more connected drive, and the acquisitions that we have made precisely in the factory of the future with robots, and the small engines”, he said.

 Opportunity Area

The general director of Bosch Rexroth in Mexico emphasized that “in Mexico there is a lack of a vision of the quality of manufacturing, logistics and constant improvement, and this has to do with basic training. For example, we have implemented dual training, it is successful, we train interns who are technical mid-level students, but it requires more initiative on the part of technical schools. In Nuevo León, if they achieve a more qualified base, they will win in the long term”, he assured.

Finally, the manager stated that more than 60% of his clients are in the Monterrey-Saltillo-Torreón corridor, which is the most important.


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