Boing and Cooperativa Pascual Break Ground on New Plant at Oradel Industrial Park

In Nuevo Laredo, Tamaulipas, the Sociedad Cooperativa de Trabajadores de Pascual S.C.L. held the groundbreaking ceremony for its new industrial production plant at the Oradel Industrial Park, coinciding with the cooperative’s 40th anniversary.

The event gathered officials from all three levels of government and U.S. authorities, who joined members of the cooperative to mark the start of construction. The new plant will create approximately 300 direct jobs.

Strategic Expansion in Northern Mexico

The groundbreaking was led by Patricia Isarrarás Aviña, President of the Board of Directors, accompanied by Francisco Cantú Rosas Villarreal, President of the Supervisory Board of Cooperativa Pascual.

In her remarks, Isarrarás emphasized the factors that made this project possible:

“To the media, thank you for being the bridge to society and for helping us share this good news. To the community of Nuevo Laredo, thank you for welcoming us with open arms. This land is strategic for the country’s development, and it is an honor for us to become part of its economic and social growth.”

She also recognized the sacrifices of the founding members and workers, stressing that the new plant represents a logistics and strategic platform to improve distribution times and expand market presence in northern Mexico and abroad.

Cooperativa Pascual: Employment and a Social Economy Model

“This project represents a major step in our expansion process and a new chapter in Cooperativa Pascual’s history, generating quality jobs that will boost the local economy and strengthen the presence of our products,” Isarrarás noted.

She concluded by stating that laying this first stone also means laying the foundation for a future with greater social justice, stronger citizen participation, and the certainty that an alternative economic model is indeed possible.

Distinguished Guests

The event was attended by:

• Ninfa Cantú Deandar, Secretary of Economy of Tamaulipas, representing Governor Américo Villarreal Anaya
• Carmen Lilia Cantú-Rosas Villarreal, Mayor of Nuevo Laredo
• Juan Carlos Mendoza Sánchez, Mexican Consul in Laredo, Texas
• Enrique Morán Romero, President of the Export Maquiladora Association of Nuevo Laredo
• Richard Peña Raymond, Texas Representative, District 42
• Alfredo Montes Silva, President of the Customs Brokers Association
• Edgar Orfelio Quintanilla, entrepreneur
• Luis Bernardo Atilano Rodríguez, representing the Association of Builders
• Carlos Enrique Cantú Rosas Villarreal, Federal Deputy for District 1 of Nuevo Laredo and Coordinator of Federal Deputies
• Ana Laura Huerta Valdovinos, Local Deputy for District 2
• Sergio Ojeda Castillo, Deputy for District 3
• Lorena Cavazos Muñoz, Secretary of Economic Development
• Silvia Fernández Gallardo, General Manager of COMAPA
• Carlos Germán de Anda Hernández, Secretary of Public Works and Urban Development
• Claudia Taboada Blanco, General Coordinator of Environmental Management
• Military authorities, represented by Lieutenant Colonel Jhovanni Garibo on behalf of Colonel David González Carrasco, Commander of the 16th Cavalry Regiment
• Patricia Isarrarás Aviña, President of the Board of Directors of Cooperativa Pascual
• Fermín Centeno Rojas, President of the Supervisory Board of Cooperativa Pascual

About Cooperativa Pascual

Cooperativa Pascual is a Mexican company founded in 1985 under a collective ownership model, following the historic struggle of its workers to preserve their jobs. Known for producing beverages such as Boing! and Lulú, the cooperative has become an example of social economy in Mexico, recognized for its commitment to labor justice, democratic participation, and equitable distribution of benefits among its members.

Over four decades, the cooperative has maintained a strong national market presence while pursuing expansion and innovation projects, reaffirming that alternative business models can be profitable, sustainable, and socially responsible.