Toyota to start 2020 with new releases

Toyota Motors Mexico keeps a solid growth in Mexico, 2018 was one of the best years as 108,761 unites were introduced into the market. By sharing the results of the first 7 months of the year, they announced new releases, as well as an advance of their new plant in Guanajuato, which will produce the Tacoma model.

Tom Sullivan, president of Toyota Motors Company, said that 2018 was the best year for the company in the automotive industry as more than 100,000 units were marketed and remain in the fourth position of best brands so far.

Likewise, Guillermo Diaz, operations director, mentioned the satisfaction of the months of work and the importance of being close to customers. “Seven months have given us many overcome challenges before an industry with a new dynamic in which have been adapted little by little. In 2018 we commercialized 108 thousand units, of which 11,498 were hybrid automobiles. As a company, we have the objective of commercializing 5.5 million hybrid units worldwide for 2025 to reduce carbon dioxide emissions to the atmosphere.” 

The Prius model was the first one with this technology which was massively marketed, with 20 years in the market it is the consumers’ favorite hybrid. In Mexico, the brand has five hybrid vehicles which from January to July of the current year has sold 7,500 units, what approach to their goal of 11,500, as this segment represents 13 % of Toyota’s sales.

The goal of Toyota Motors Company for this 2019 exceeds 100,000 units sold, by the end of July 60,000 units have been commercialized on its 93 sales points nationwide.

Upcoming releases: 

By the end of 2021, the Premium Lexus and Toyota Supra will arrive

The new version of Tacoma, Highlander and the new face of Avanza

Top 5 best-selling cars:

Hilux with 10,730 units sold

RAV4 with 7,342 units sold

Yaris SD with 7,237 units sold

Avanza with 4,895 units sold

Hiace with 4,825 units sold

Eduardo Guzman, commercial director of Toyota Financial Services, reported that 169,955 active customers were registered in the first half of 2019, with a volume of 27,520 and added that one in two Toyotas sold are financed by Toyota Financial Services