KTX Automotive Components Invests USD 20 Million in Rebranding and Strengthens Operations in Guanajuato

With a USD 20 million investment, German company KTX Automotive Components has renewed its corporate image and confirmed a new operational stage at Guanajuato Puerto Interior, where it expects to generate 300 automotive-sector jobs.

KTX Strengthens Its Production Platform in the Bajío Region

Specializing in plastic components for the automotive industry, KTX Automotive Components leverages Guanajuato as a strategic base to supply major OEMs across Mexico. Its rebranding aligns with a broader strategy of production expansion and process optimization aimed at delivering higher-value solutions to clients and expanding its participation in North America’s supply chains.

Guanajuato Consolidates Its Automotive Cluster

KTX’s project adds to the strong momentum of Guanajuato’s automotive cluster, one of the most robust in the country due to its concentration of OEMs and Tier-1 suppliers. Operating from Guanajuato Puerto Interior, a strategic logistics hub, the company connects efficiently with highway corridors, seaports, and export markets—enhancing supply chain competitiveness.

During the brand-renewal ceremony, officials highlighted Guanajuato’s infrastructure, specialized talent, and investment certainty—key factors attracting industrial groups such as KTX. The presence of German capital and other global economies continues to diversify the state’s productive landscape and strengthens the region’s specialized supplier ecosystem.

The new phase of KTX Automotive Components at Guanajuato Puerto Interior will stimulate the development of local suppliers, specialized services, and new training opportunities for technicians and professionals. With the creation of 300 jobs, the company will contribute to household income and strengthen the local workforce in advanced manufacturing.

Through this investment, Guanajuato reinforces its position as an attractive hub for high-technology automotive and export-oriented projects. KTX’s decision to expand in the Bajío sends a positive message to companies evaluating new locations in Mexico and confirms the state’s role as a strategic partner within global value chains.

About KTX Automotive Components

KTX Automotive Components is a German automotive company that produces plastic components for industrial clients from its facility in Guanajuato, where it forms part of the region’s specialized supplier ecosystem. 

With a USD 20 million investment dedicated to a comprehensive rebranding process, the company strengthens its corporate identity, modernizes its image, and reinforces its business strategy in Mexico. Its operations enhance the competitiveness of the state’s automotive sector and contribute to the creation of high-value formal employment.