Honda maintains its firm step in the Mexican market

Honda de México remains firm in the Mexican market, mainly in the SUV segment, where two successful products, Honda HR-V and Honda CR-V , continue to provide good sales numbers and mark the preference among Mexican consumers.

According to figures from the National Institute of Statistics, Geography and Informatics ( INEGI ) and the Mexican Association of the Automotive Industry ( AMIA ), during the month of August the brand achieved sales of 4,010 units , which makes a cumulative sales figure in the January-August period of the year of 28,114 units .

In this period, Honda 's SUV sales were for 2,919 units, ranking first in sales in the segment during August and with accumulated sales for the year of 20,411 units. 

For the automotive company, passenger vans represent 73% of its total sales in the month and 72.6% in the accumulated of the year, which shows its success in the SUV's strategy.

In August, the crossover made in Mexico, Honda HR-V , returned to the position of more sales, with a total of 1,785 units , this is more than double the sales of last month; In addition to reaching an accumulated in the year of 8,627 units, representing 24% above the accumulated in 2020 for this same period of time, these numbers give it a strong commercial boost in the most competitive segment of the country.

For its part, the Honda CR-V model had sales of 560 units, to reach 8,753 in the accumulated of the year, this figure is 24% higher than the total accumulated in the period January-August 2020, which shows a growing recovery for this period among the Mexican public.

Also, Honda BR-V had a good month with 535 units sold in August, to reach 2,452 units in the accumulated of the year. While the luxurious Honda Pilot  obtained 39 units to reach 579 total for the year. 

Meanwhile, the Honda Odyssey minivan achieved a month of 66 units, which reaches 994 units in the accumulated of the first 8 months, without a doubt, a good year for the family vehicle par excellence.

As for the range of cars, Honda City achieved sales in the month of 328 units, to reach 3,568 in the accumulated of the year. The newcomer Honda Civic obtained purchases of 634 units in its first month of marketing, showing good numbers for the year, reaching 1,793 units.

The luxurious and sophisticated Honda Accord had 46 units in the month, to reach 928 in the accumulated of the year. And Honda Insight achieved sales of 17 units, to reach 181 between January and August of this year.