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Grupo Mercurio opens Tylsa and Mercurio plants

By Alejandra Mendez

San Luis Potosí

September 3, 2019





More than 500 million pesos were invested in their new Industrial Park which will allow increasing its operative capability by 60 %.

 

Grupo Mercurio opened the Tylsa and Mercurio plants; the facilities have an extension of 130,000 square meters distributed in 2 industrial buildings for the plant Tylsa, of the piping area and industrial profile dedicated to Industry in general: for the company Bicicletas Mercurio, dedicated to the design, manufacturing, distribution and commercialization of bicycles; besides of a Distribution Center for Windsor Ciclismo company, which will be serving to its Cycling and Fitness line.


They also have a reserve of 15,000 square meters for a future expansion projected in the next two years.


“The main factor was innovation in the brand as well as in the distribution channel, to look and adapt the company to the different opportunities demanded by the market.  For Tylsa were addressed 85,000 square meters and, for Mercurio and the Distribution Center, were 35,000 square meters,” said Cesar Ramos, director of the Executive Corporate of Grupo Mercurio.


The human capital growth will be reflected slowly, they currently have an average of 1,000 people working directly with the Group and indirectly 500 people. 70 % is female personnel since details are important in the manufacturing area.


“Human capital is the most valuable asset we have in the organization, we have employees which is the second generation of people working in Mercurio and we bet strongly in that workforce development and, mainly, jobs generation,” shared Luis Fernando Larriva, general director of Bicicletas Mercurio.

 

TYLSA

The first production line was settled to manufacture piping for Mercurio plant in 1983, due to that the main steel producers in the country were on an expansion stage, given the steel demand nationally, it resulted in a shortage and this situation made hard to obtain the raw material such as pipe and sheet needed by the bicycles factory, it was then when its founder, Javier Noyola, requested be a steel distributor in the central area.


In 1998 it grew with production lines, initially, two shifts were worked and in 2000 it increased to 3 shifts and, due to the customers’ needs, the range of products expanded, acquiring tools to manufacture square pipes, rectangular and oval.


In 2012 another line was settled to manufacture structural piping and they acquired a wider variety of measures in rounded pipes.


In 2014, the company entered into a comprehensive management system to achieve quality and safety standards worldwide, therefore they are certified in ISO 9000 and OHSAS 18001.

New technologies: currently they are installing mills of maximum technology on efficiency and costs for the manufacturing of piping specified for the cycling industry; besides, they are about to install piping laser cut machines, for robots to weld efficiently, cut and bending machines for parts like handlebars, seat posts, as well as sheets rolling machines for steel rims manufacturing.

In this stage, the company will obtain up to 60 % of national product integration.

 

MERCURIO

The company from San Luis Potosi founded by Javier Noyola, started operations in 1964, and with 55 years in the market is one of the main players in the design, manufacturing, distribution, and commercialization of recreational, transportation and sports bicycles with a workforce of more than 1,000 collaborators.

With more than 30 percent of participation in the national market; they manufacture, represent and commercialize brands like Alubike, Kbro (single participant representing Mexico in the last two Olympic games,) Windsor (components and accessories,) among others.


It will have the capability to produce up to 800,000 units per year, which will represent an increase of 60 % in its operation. 75 % of this plant production will be addressed to the national market and the remaining 25 % to foreign markets.

Their products are exported to markets such as the United States, Canada, Colombia, Chile, and the Netherlands, turning it into the most diversified bicycle group in Latin America.


“More than 20 million bicycles are commercialized in the North American market every year, 3 million average in the Mexican market, we are strongly betting on nationally supply to achieve that regional content we need and be able to export the bicycle to the North American market,” said Luis Fernando Larriva.

New technologies: they invested in automated machinery in rims assembly, which is European technology, with this they seek to improve the assembly capability and consistency in quality; they also installed new robotic lines in the spokes fixed and wheels leveling areas, and they will be working together with the SLP company Target Robotics to install robots’ arms on their production lines.

 

GRUPO MERCURIO PROJECTION

With the opening of the new facilities, they are projecting a 5 to 10 % increase by the end of 2019.


This grew is considered in three stages; the first two, as of the construction and opening of the industrial park, and that will give way to the company entrance to Industry 4.0 technologies use.


The third phase, which will start in 2020, will include the expansion of the Operations Center to provide higher logistics control and nationalize 80 % of the manufacturing of parts used by the cycling industry in Mexico.


“It is a stage that began in 2018 and ends in 2021, in this year we expect to finish a project of bicycles cluster, where we will integrate 80 % of the bicycles0 components in one place, we intend to invite companies to the Industrial Park and install their automated machines and work together with Grupo Mercurio,” ended Cesar Ramos, Corporate Executive director of Grupo Mercurio.   

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