Giant Motors to Invest $3 Billion MXN in Hidalgo to Expand Electric Vehicle Production

Expansion project in Ciudad Sahagún will double assembly capacity and boost Mexico’s position in the EV industry.

Giant Motors Latinoamérica (GML) has confirmed a MX$3 billion investment to expand its manufacturing plant in Ciudad Sahagún, Hidalgo, reinforcing its long-term commitment to Mexico’s industrial development and electric mobility strategy.

The announcement was led by Elías Massri, GML’s CEO and President, who emphasized the company’s confidence in Mexico’s talent and potential.

“We are here to proudly build in Mexico. This investment is a strong step toward a more competitive and global future,” he said.

Expansion to Double Production Capacity and Enable EV Assembly

The project includes:

• New assembly lines (increasing from 4 to 8)
• A training center
• A 15-hectare logistics yard
• A new 15,000 m² test track

Once completed, the facility will span 300,000 m² and have the capacity to produce 60,000 units per year on a single shift, with the potential to scale up to 100,000 units depending on demand.

According to Martín Gutiérrez, Plant Director, the expansion will also enable the company to assemble commercial and heavy-duty vehicles, along with a dedicated area for electric vehicle (EV) production.

“We are ready to produce over 7,000 electric vehicles annually, with the capacity to scale to 12,000,” Gutiérrez stated.

Job Creation and Economic Impact in Hidalgo

The initiative will generate an estimated 1,000 new direct jobs and 4,500 indirect jobs, offering competitive salaries and contributing to local economic development in the region.

This expansion strengthens Hidalgo’s role in the Mexican automotive supply chain and positions Ciudad Sahagún as a hub for next-generation vehicle manufacturing.

Technology and Innovation at the Core of GML’s Strategy

By 2026, GML plans to integrate Artificial Intelligence (AI) and Industry 4.0 technologies into its operations, further modernizing its production processes.

The company also operates a 10,000 m² logistics warehouse handling over 16,000 different components and 700,000 spare parts, ensuring reliable inventory for its 63 dealerships across Mexico.

Isidro Massri, Corporate Director, emphasized GML’s unique position in the market:

“We’re the only fully Mexican automaker operating exclusively from and for Mexico—and we’ve built the first EV Center in Latin America.”

A People-Centered Approach to Growth

Beyond infrastructure and technology, GML is also committed to human and community development.

Sara Silva, Communications and Marketing Coordinator, explained:

“We believe in building bridges with our people. More than assembling vehicles, we’re creating a real commitment to Mexico.”

About Giant Motors Latinoamérica

Founded in 2006, GML is a 100% Mexican automotive company focused on designing, assembling, and marketing vehicles tailored to local market needs. Its Ciudad Sahagún plant has become a reference in the production of commercial and passenger vehicles, thanks to its dedication to innovation, quality, and job creation.

Through partnerships like its alliance with JAC, GML offers both internal combustion and electric models, contributing to the modernization and sustainability of Mexico’s automotive industry.