Edgewell Invests USD 115 Million and Launches Global Production in Aguascalientes

Edgewell Personal Care has officially launched operations at the Finsa Park – Experience. Innovation. Development – with an investment of USD 115 million, positioning Aguascalientes as a strategic hub for the global manufacturing of personal care products. The site will supply international markets, backed by brands such as Schick and Banana Boat, both recognized worldwide for innovation, quality, and consumer trust.

Investment Climate and Supply Chain Integration

Aguascalientes offers security, specialized talent, and world-class infrastructure, along with logistics that connect to North America and other destinations. In this context of nearshoring and strengthened supply chains, legal certainty, labor stability, and public-private collaboration create unique conditions for investment and growth.

The arrival of Edgewell aligns with the state’s strategy for economic diversification. Beyond its automotive strength, Aguascalientes is expanding into high-value industries such as personal care, advanced manufacturing, and process technologies. This capital flow broadens the supplier base, creates quality jobs, and reinforces regional integration with standards of productivity, quality, and sustainability.

The project drives supply chain linkages in raw materials, machinery, and specialized services, offering opportunities for local suppliers that comply with the certifications and standards required by global markets. The regional ecosystem benefits from technology spillovers, access to best practices, and increased knowledge transfer.

The plant is integrated into a logistics platform with highway connectivity and access to export hubs, reducing supply chain times and costs. These advantages improve supply chain resilience and raise competitiveness compared to production centers outside the region.

With this investment, the “Aguascalientes Model” reinforces its focus: attracting projects that enhance competitiveness, strengthen the business ecosystem, and create better opportunities for families. Coordination with the private sector and all levels of government supports a growth trajectory based on results and value creation.

About Edgewell Personal Care

Edgewell Personal Care is a global personal care company with operations in more than 50 countries, recognized for its portfolio of iconic brands such as Schick, Wilkinson Sword, Banana Boat, Hawaiian Tropic, and Wet Ones. Headquartered in the United States, the company specializes in innovative solutions in shaving, sun protection, feminine hygiene, and skincare, driving a manufacturing and distribution model that prioritizes quality, consumer trust, and sustainability.