Changhong Evaluates Investment to Manufacture Televisions in Tijuana as Part of Its Global Strategy
By Israel Molina
January 9, 2026
Chinese company Sichuan Changhong Electric Co., Ltd. announced that its subsidiary Guangdong Changhong Electronics has approved an investment to develop a television manufacturing project in Tijuana, Baja California. The project was authorized with a budget of RMB 29.18 million, financed with the company’s own resources, equivalent to approximately USD 4 million.
The investment was unanimously approved during the 43rd meeting of the 12th Board of Directors, held via teleconference on January 7, 2026, marking a formal step toward expanding Changhong’s manufacturing footprint outside China.
Internationalization Strategy and Manufacturing Expansion
The plan includes the establishment of a television production process in Tijuana, aimed at strengthening Changhong’s overseas manufacturing capabilities. According to the board resolution, the investment is part of the company’s broader internationalization strategy, designed to expand production capacity abroad, improve response times in international markets, and reinforce the global distribution of its consumer electronics products.
Guangdong Changhong, the subsidiary leading the project, specializes in the research, development, and manufacturing of flat-panel LCD televisions, LED modules, and related electronic devices. The company operates as Changhong’s international production platform, with product coverage in more than 110 countries and regions and an installed capacity of 9 million LCD display terminals per year.
Mexico and Baja California as an Electronics Manufacturing Hub
With this initiative, Mexico continues to strengthen its position as a strategic manufacturing hub for electronic devices, particularly in the television and flat-panel display segment concentrated in Baja California. The investment also reflects China’s continued confidence in Mexico as a production platform, despite recently announced tariffs by the Mexican federal government on products from countries without free trade agreements.
The project adds to a growing wave of technology companies expanding or establishing operations in Mexico, attracted by proximity to the U.S. market, integration into global value chains, and the country’s potential for advanced manufacturing and export-oriented production.