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Yamada-Vistamex expanded its facilities in Apaseo el Grande

By Lizete Hernandez

Guanajuato

September 3, 2019





With an investment of 60 million pesos, the Mexican – Japan Investment Company expanded its plant in Amistad Park in Apaseo el Grande.  Yamada – Vistamex manufactures products for personal care that they market globally; among its main customers are P&G, Tupperware, Crane, and Force of Nature.

 

The company is part of this great group of investors with Japanese capital that have placed their trust in Guanajuato, and that from 2006 to date have made direct investments by 6 thousand 131.89 million dollars through 114 companies.

 

Jose Luis Estrada, director of the plant Yamada Vistamex, announced that the alliance Yamada with Vistamex was beneficial for all and with that a company consolidated that currently has given results beyond expected.

 

He referred that the growth of the state of Guanajuato and Apaseo has been noticeable and Yamada-Vistamex is part of that, therefore, reasserted that the commitment with the community will continue, supporting actions to benefit the well-being of its workers so that they have a better development within the company.

 

The director said that a workforce increase is projected in 25 %m as well as the creation of indirect jobs during the period of construction of the building.

 

The expansion was fulfilled in the materials’ storage area in 69 % and this was due to the projects and production lines that the company currently manages.

 

Likewise, Kole Yamada, CEO of Yamada, announced that the operation grew despite the drastic change in a global business environment in the last years, therefore, he thanked the confidence of their customers and business partners with whom they continue consolidating their investments and collaborations.

 

“I would also like to thank our partners from Services Vistamex, because without their local support, instructions and trust, we could not be here today, we will continue working as good citizens and contribute with the society,” he noted.

 

He remembered that years ago they began with two products the 350 and 331 for P&G, focusing on performance improvements on their products, but they are currently focused on providing the best services to its customers, as they manufacture more products, same that are exported to other countries.

 

Yamada said they began the production of the first electronic product this year for the United States market, working together with Japan and the Chinese development team.

 

Meanwhile, Fred Campatelli, president of Yamada America – Europe, said that during the last seven years, Yamada – Vistamex has grown considerably, therefore, it did not rule that there will be the experience and required the capability to attract new projects and new customers.

 

He anticipated that in 2019 five new projects and new customers will be brought, therefore, he considered that enough confidence has been placed in Yamada-Vistamex to consolidate these investments.

 

“We fulfill all customer’s expectations and for that, we continue researching and investing in our furniture, new machines, and assembly lines, assuring the growth in 2020,” he referred.

 

He detailed that during the last year 10 new presses have been added with forefront technology, therefore, in 2020 they will begin the production of at least two new products and the increase in the production of those already existing.

 

Finally, Cesar Gutierrez Elizarraras, a shareholder of Grupo Vistamex, assured that two years ago uncertainty was seen in the company, as volumes started to decrease; however, he thanked the commitment of collaborators who pushed through the projects and others were consolidated, which gave Yamada-Vistamex a noticeable growth.

 

He remembered that in October 2011 was signed a joint venture in Chiba, Japan where challenges were set to the future and in April 2012 the production started at the former facilities, in October 2016 the facilities were transferred to this plant with 4,000 square meters of the industrial building in the first stage and currently the expansion of 2,400 additional square meters consolidates in productive area.

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