PepsiCo Opens New Sabritas Plant in Celaya with US$467 Million Investment

PepsiCo inaugurated its new Sabritas plant in Celaya, Guanajuato, as part of an investment of more than US$467 million, included within a US$2 billion multiyear plan the company will execute in Mexico between 2025 and 2028.

The opening of the new industrial facility strengthens PepsiCo’s presence in the country and positions Guanajuato as a strategic node within Mexico’s agribusiness landscape. The company emphasized that Mexico is its second most important market worldwide, which is why it will continue allocating resources to infrastructure, talent, and technological development.

Production capacity and operational efficiency

The new plant adds an annual production capacity of 66,500 metric tons, with three production lines for brands such as Sabritas, Doritos, Cheetos, and Ruffles.

The facility incorporates technology focused on water and energy efficiency, including water recirculation systems, rainwater harvesting, solar panels, and LED lighting, allowing the company to optimize resources and reduce environmental impact.

The project also strengthens Mexico’s agricultural value chain, as PepsiCo works with more than 40,000 Mexican producers. The company purchases 20% of the country’s potato production and uses inputs such as corn, wheat, bananas, and cocoa grown in Mexico, with 100% of the white corn used in its products sourced domestically.

Employment and regional development in the Bajío

PepsiCo’s operations in Guanajuato now total nearly 2,900 jobs, including 210 new specialized direct positions at the Celaya plant, in addition to around 800 indirect jobs in logistics, transportation, and agriculture.

The infrastructure is supported by 34 distribution centers and more than 1,100 routes, strengthening connectivity across the region.

Recognized as a logistics gateway to the Bajío, Celaya continues to consolidate its role as a key point for distribution and industrial growth, in line with a regional development strategy centered on integrating productive chains across Mexico.