Nuevo León Showcases Advanced Manufacturing Capability Center as a Model for Competitiveness
By María Fernanda Murillo
October 1, 2025
The Secretary of Economy of Nuevo León, Betsabé (Betsy) Rocha, visited the Advanced Manufacturing Capability Center (AMC²), the first experiential learning hub in advanced manufacturing in Mexico. The visit highlighted the state’s commitment to strengthening competitiveness, supporting SMEs, and promoting global investment through innovation and workforce development.
Experiential Training for Industry 4.0
Developed by CAINTRA Nuevo León in collaboration with McKinsey & Company and operated by the Monterrey Competitiveness Center (CCMTY), the AMC² is equipped with a cutting-edge model factory. The facility allows executives, change leaders, and operators to train through hands-on learning, making it an ideal platform to acquire skills in automation, efficiency, and sustainable practices aligned with Industry 4.0.
A State Committed to Growth
During the visit, Rocha was joined by directors Sabrina Ortiz, Elena Mitilene Rodríguez Gutiérrez, and Carlos Garza, underscoring the collaborative effort between government, industry, and institutions to strengthen value chains and generate high-quality jobs. For Nuevo León, the AMC² represents a strategic tool to ensure SMEs remain competitive while supporting the arrival of new investments.
Strengthening Nuevo León’s Industrial Advantage
Nuevo León continues to stand out as one of Mexico’s top industrial destinations. The state’s proactive approach to fostering innovation and workforce readiness reaffirms its role as an industrial powerhouse.
Facilities such as the AMC² not only improve productivity but also send a clear message to global investors: Nuevo León is prepared to host advanced projects that require skilled labor, reliable supply chains, and forward-looking ecosystems.
With initiatives like these, Nuevo León strengthens its leadership in industrial development and consolidates its position as a prime destination for nearshoring and foreign direct investment in North America.