HELLA increases production in Guanajuato

In order to strengthen its positioning in the automotive and spare-parts industry of the American market, the company electronicos Hella opened a new plant in Guanajuato.

This time they chose the municipality of Apaseo el Grande to settle their factory, which will be specialized in the production of body control units, for electronic assisted direction and remote keychains, among other products.

The German company underlined that with this new investment they pretend serving regional customers to strength their presence in North America, in which it has increased 15 percent.

This new plant has an extension of 11,000 m² and at the beginning they are planning in employing 250 people until reaching 650 employees by the end of its expansion.

Gerold Lucas, operations manager at Hella Electronics, said that the company arrived in Mexico in 1964, where they currently have 6 production plants, three of them are in the State: Irapuato, San Jose Iturbide and Apaseo el Grande.  In addition, the company has more than 7,000 collaborators in Mexico; from which 3,000 are in Guanajuato.

Also in the country are two design and development centers, one is focused in the creation of lighting products and the other in electronic components.

“A while ago in Germany I was asked about which are the advantages Hella has found in Guanajuato and have confirmed that it is the work quality of technicians, their promoter and innovative spirit, and its geographic location,” he said.

Joerg Weisgerber, CEO of Hella Electronics Norte and Sudamerica, emphasized the commitment of continue creating quality products for the industry in Mexico, positioning the country as one of the most important growing markets for the company.

“We would like to be a reference framework and continue investing in the best manufacturing technology.  Neither of that will be possible without Hella team and Guanajuato.  I thank the work being done by all in order to make this new Electronicos II plant possible,” he underlined.

Hella continues to trust Guanajuato

Guillermo Romero Pacheco, head of the Ministry of Sustainable Economic Development (SDES, by its Spanish initials) said that Hella Electronics has invested in the State more than 150 million dollars, since its arrival in 2008 to San Jose Iturbide, in 2012 to Irapuato and in 2014 with the expansion of this plant.

“It is a very strong investment which will complemented among all its plant and at the moment they reach the jobs they have proposed on their planning, if they exceed it, this will be good news,” he said.

He also underlined that the application of technology in the processes and products are according to industry 4.0 and recognized the high preparation level of engineers and technicians working at the company.

Hella is currently one of the 40 main auto-parts supplying companies worldwide and one of the 100 largest companies from Germany.

Worldwide it has customers such as Audi, Volkswagen, Daimler, BMW, General Motors and Renault-Nissan.