COMCE’s Strategic Focus on U.S. Border Cities to Boost Bilateral Trade

The Mexican Business Council for Foreign Trade, Investment, and Technology (COMCE) aims to deepen trade relations with U.S. border cities like Pharr to capture investment opportunities in the region, reported Susana Duque Roquero, COMCE’s General Director.

At the conclusion of the Memorandum of Understanding (MoU) signing between COMCE and the Pharr Economic Development Corporation (Pharr EDC) of Texas, Duque emphasized that this strengthens trade relations between Mexico and the United States.

“Pharr is a dynamic and strategic city, especially given its infrastructure, such as the Pharr International Bridge, which facilitates the flow of goods between both countries. This MoU reflects COMCE's interest in building stronger trade relationships with border cities and seizing the investment opportunities the region offers,” Duque said, calling it an “excellent opportunity to promote trade and investment.”

This year, COMCE has conducted several visits to the Pharr bridge, responding to the growing interest among Mexican companies in exploring opportunities in Texas, United States.

“We have made two visits to the Pharr bridge this year—one with the representation from COMCE in Zacatecas and another with COMCE South—as more Mexican companies show interest in leveraging the advantages Pharr offers in terms of infrastructure and trade,” Duque noted.

In addition to its collaboration with Pharr, COMCE presented a forward-looking agenda at its 30th Foreign Trade Congress, focusing on topics of great importance for the future of business in Mexico.

Key themes include “Powershoring,” artificial intelligence, cybersecurity in foreign trade, and sustainability. Furthermore, Duque highlighted the Pharr bridge as a key tool for trade development in the region.

COMCE has been working to promote market diversification as a critical aspect of growth for micro, small, and medium-sized enterprises (MSMEs) in Mexico.

To support this, COMCE organizes trade missions and training programs to prepare Mexican exporters to enter markets in Latin America, Europe, Asia, and other global destinations, thus expanding their reach beyond traditional markets.