Toyota Mexico strengthens its leadership in electrified hybrids during 2021

The loyalty of its customers and the trust of its distributors, in addition to the environment at complex times for the automotive industry in Mexico, was what made Toyota face the challenges of 2021 and allowed it to consolidate in the fourth position in the industry thanks to a Accumulated market share of 9 percent.

For the Japanese brand, December represented the best month of 2021, selling 10,480 units and thus collaborating to exceed the annual goal, reaching a total of 91,090 vehicles .

In the accumulated at the end of 2021, the best-selling vehicles of the brand were:

• Hilux with 16,635
• RAV4 with 11,731
• Advance with 9,302
• Yaris Sedan 9,266
• Corolla with 8,770

This year was the best for Toyota's electrified hybrids, since it practically doubled the 2020 figure when it sold a total of 25,897 units , which represents more than 28% of its total sales last year.

In this way, the brand confirms its leadership in this technology, and also confirms that its greatest contribution in these almost 20 years in Mexico is the opening of the market to electrification , since more and more Mexicans opt for a Toyota hybrid .

Regarding the program of pre-owned certified by the Comonuevos brand , December was also its best month of the year when it sold 774 units; While in the accumulated, the expectations of 2021 were also met by placing a total of 7,389 vehicles and a historical total of more than 73,000 since its start of operations in 2007.

In 2021, Toyota turned the challenges into learning and continuous improvement, which will allow it to be more prepared to face this 2022, without forgetting its philosophy that the most important thing will always be people.