Rappi's Ambitious Investment Plan Targets Mexican Market Growth

Rappi, a leading company in Latin America, has announced a substantial investment to enhance its presence and technological capabilities in Mexico, further solidifying its position in the region.

This strategic move involves an investment exceeding $110 million throughout 2024, aimed at bolstering the company's growth trajectory and expanding its footprint in Mexico's rapidly growing ultra-fast delivery sector for food and other products.

Simón Borrero, Rappi's founder and CEO, expressed the significance of achieving positive EBITDA in Mexico. This milestone underscores the company's operational efficiency and profitability in the country, paving the way for reinvestment and expansion initiatives.

One of the key areas of focus for this investment is the optimization of Rappi's operational structure and the expansion of its Turbo technology. Turbo, an innovative solution promising deliveries within a maximum of 10 minutes, is set to revolutionize the food and product delivery landscape across Latin America.

Rappi's pioneering spirit shines through its implementation of Turbo restaurants, offering ready-to-eat meals from renowned brands like McDonald's, Little Caesars, Subway, and Starbucks in just 10 minutes. This initiative highlights Rappi's commitment to providing unparalleled convenience and service to its customers.

In addition to Turbo restaurants, Rappi is set to launch Turbo Pharmacies, a groundbreaking service that will revolutionize the delivery of pharmaceutical products in Mexico. With this initiative, Rappi aims to further diversify its offerings and solidify its position as an industry leader in the region.