PwC Survey: Mexico Ranks Among Top 10 Global Investment Destinations

By Sara Rodriguez

Mexico City

April 3, 2024

Mexico has emerged as one of the top 10 most attractive countries for investment, according to the latest annual survey conducted by PwC. This ranking is attributed to several factors, including Mexico's strategic geographical location and the commercial advantages stemming from its participation in the United States-Mexico-Canada Agreement (USMCA).

The survey highlights the need for Mexican companies to reinvent their business models to overcome external challenges and capitalize on emerging opportunities. Key areas for potential growth include the reshaping of international trade through nearshoring and the integration of artificial intelligence into business operations.

Of particular note is Mexico's position as a preferred destination for nearshoring, particularly in the manufacturing sector. This trend underscores Mexico's competitive advantage in labor conditions compared to other countries, such as China.

CEOs worldwide have recognized Mexico's significance as a revenue-generating market in 2024, with Mexico being the only Latin American country to feature in the top 10. This acknowledgment reflects Mexico's status as a key player in the global economy.

The survey also reveals that 41% of CEOs anticipate greater economic growth in Mexico, signaling confidence in the country's potential for expansion and development.

To harness this potential, CEOs are advised to take proactive steps, such as assessing technology for reinvention, driving bureaucratic efficiency, developing talent in technological skills, leveraging nearshoring opportunities, and monitoring the business landscape for strategic insights.

Despite the optimistic outlook, CEOs have identified inflation and macroeconomic volatility as significant threats to business growth in 2024. These challenges underscore the importance of vigilance and adaptability in navigating the evolving economic landscape.

In conclusion, Mexico's inclusion among the top 10 most attractive countries for investment reflects its resilience, potential, and attractiveness to global investors. By embracing innovation and strategic planning, Mexico is well-positioned to capitalize on emerging opportunities and drive sustainable economic growth.

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